International Journal of Mass Communication https://lifescienceglobal.com/pms/index.php/IJMC <p>International Journal of Mass Communication is a peer-reviewed, open-access journal that publishes the research content related to the subfields of mass communication in all local and global contexts. The journal is oriented to throw light on the impact that the developments in diverse field of mass communication have on its audience; as well as influences various sections of society exert on the growth of this field, via publication of scholarly material ranging from the fundamentals up to the cutting edge progress in this ever evolving field.</p> <p>The journal welcomes original research articles, review articles, case reports, mini-reviews, commentaries, short reports, letters to Editor and editorials with both qualitative and quantitative approaches on topics that relate to multiple fields of Mass communication including, Journalism, Broadcasting, Advertising, Health Communication, Internet, Marketing Communication, Media studies, Political Communication, Public Affairs, Community journalism, Ethics and Standards of mass communication, Globalization, Internet, Civil and Political Rights, Digital Advertising, News Media, Environment, Corporate media, Photo Journalism, Social Media, Telecommunication, etc. along with other disciplines of the field.</p> en-US support@lifescienceglobal.com (Support) support@lifescienceglobal.com (Support) Sat, 04 Feb 2023 13:39:06 +0000 OJS 3.3.0.10 http://blogs.law.harvard.edu/tech/rss 60 Cyber Security in Digitized E-Governance: Evaluating Indian IT Act 2000 (As Amended in2008) in Context https://lifescienceglobal.com/pms/index.php/IJMC/article/view/8995 <p>Digital technology and Cyber-based database management system in Indian e-governance has brought about dramatic changes in the mode of operations in all governmental business transactions in India. Government organizations and Government professionals need to depend upon the electronic media and computer-generated e-records for e - governance. Information Technology poses new and complex ethical, legal and extra- legal threats to e-governance. This e-governance inter alia involves the question of security against abuses and misuses of Information Technology The situation demands a fresh look into the problem of Cyber Security in e-governance . Information stored in electronic form is cheaper, faster and easier to store, retrieve and to access than traditional paper –based government records. But the question remains:</p> <p>How far these electronic e-governance records are maintainable in Indian court of law under IT Act 2000 (as amended in 2008)?</p> <p>Government is aware of the advantages of e-records but is reluctant to conduct or conclude business transactions in the electronic form due to lack of legal framework in India. Globalized technological changes have created a new global economy powered by technology, fuelled by information and driven by the concept of e-governance of the ‘government’. The present paper will analyze the challenge of digitized government and will seek answer to the question mentioned above related to Cyber Security in IT- enabled environment of digitized government of India. IT Act 2000 (as amended in 2008) will be critically analyzed and evaluated to find out its efficacy and limitations in ensuring security of e-governance of India.</p> Alice Dey, Sadhan Kumar Dey Copyright (c) 2023 https://lifescienceglobal.com/pms/index.php/IJMC/article/view/8995 Sat, 04 Feb 2023 00:00:00 +0000 Brand Journalism Approach in Corporate Communication of Educational Organization https://lifescienceglobal.com/pms/index.php/IJMC/article/view/9021 <p>Nowadays we see the principal fast changes in the Internet space. We live in media world and this factor make strong effect on all aspects of our life. Educational organizations are also the part of this new world and they have to change not only within the media space but also, according to changes in the social life. Social communication and new generations in social space asks about new methods, technologies and tools of communication between educational organization and its stakeholders. Brand journalism as rather new approach lets to find new technologies and tools in corporate communication of educational organization.</p> <p>Such tools as using the webtools of educators and their personal public for creating the positive media image for example gives additional opportunities for educational organizations. This is confirmed by the research. Also, the increasing of competition makes educational organizations to react on new circumstances in the market. Considering all of the above brand journalism can be new opportunity to form effective communication for educational organizations and as a result the increasing of their competition attractiveness. The tools and technologies of brand journalism work to create a positive media image and build brand awareness. Brand journalism allows a modern educational organization to use its own corporate media more efficiently. As well as such tools of brand journalism as the formation of a community of graduates, strengthening the news agenda of an educational organization, the use of teachers and students in video content allows you to create and strengthen a positive media image.</p> Veronika Yarnykh Copyright (c) 2023 https://lifescienceglobal.com/pms/index.php/IJMC/article/view/9021 Tue, 21 Feb 2023 00:00:00 +0000 Understanding Morphology for Mass Communication: A Pragmatic Approach to English Language Teaching https://lifescienceglobal.com/pms/index.php/IJMC/article/view/9022 <p>Mass Communication has become an essential phenomenon for global business transaction in recent times. Side by side, the English language has also become a global<em> lingua franca</em> for day -to-day use in all sorts of business transactions and socio-economic protocals of Mass Communication. The present paper is an humble effort to review the application of Morphology in English language and its implication in Mass Communication which <em>inter alia</em> requires focussed Vocabulary and Grammar in different global varieties of English language. The present article has also considered pidginized and creolized variety of English language in its application for Business communication that has become an integral part of global networking of Mass Communication through print media and Electronic media as well.</p> Sadhan Kumar Dey Copyright (c) 2023 https://lifescienceglobal.com/pms/index.php/IJMC/article/view/9022 Tue, 21 Feb 2023 00:00:00 +0000 The Increased Impact of Mass Mediated Visual Imagery on Christian Oratory https://lifescienceglobal.com/pms/index.php/IJMC/article/view/9186 <p>This report conveys speculations having to do with the increased emphasis on visual imagery over aural messages and the subsequent impact on Christian oratory as it relates to evangelism. As we move to being a more visually oriented society, via web based and new communication technologies, aural forms of communication that generally have more emphasis on critical thinking are being displaced by the visual domain that stresses more imaginary associations. A central finding is that the visual dominates at the expense of the aural and the imagination presides over critical thinking.</p> Jim Schnell Copyright (c) 2023 https://lifescienceglobal.com/pms/index.php/IJMC/article/view/9186 Fri, 21 Jul 2023 00:00:00 +0000 Regional Mineral Beneficiation Policy Interventions in the SADC: Stakeholder Perspectives https://lifescienceglobal.com/pms/index.php/IJMC/article/view/9325 <p><em>The Importance of Mineral Beneficiation</em>: Mining is a significant economic activity in most Southern African Development Community (SADC) countries, and mineral beneficiation has been identified and controversially discussed as one of the possibilities for industrialisation. The purpose of this article is to study mineral beneficiation policies and practices in the SADC countries with regard to the regional developmental agenda.</p> <p><em>Methodology and Interventions</em>: With many member countries being economically too small to muster the human and financial resources, the recently adopted Regional Mining Vision (RMV) envisages interventions at a regional level. This study followed a qualitative approach with semi-structured interviews across the region mainly in English and seldom in French.</p> <p><em>Principal Results</em>: Twenty-five semi-structured interviews were conducted with experts from SADC member countries during the 2019 Mining Indaba. Participants were divided on whether beneficiation should be carried out nationally or in the SADC region. While beneficiation could support value-keeping, key challenges named were infrastructure development (i.e. energy, water), scarce skills, access to technology and related cost, but also lack of free trade and movement.</p> <p><em>Conclusion</em>: We submit that a more integrated beneficiation strategy for the SADC region, as was being developed through the RMV, would indeed be relevant in the future.</p> Byelongo Elisée Isheloke, Harro von Blottnitz Copyright (c) 2023 https://lifescienceglobal.com/pms/index.php/IJMC/article/view/9325 Fri, 10 Nov 2023 00:00:00 +0000