A Neural Network Decision Support System for Analysing Markets

Authors

  • Hamed Hamed Fazlollahtabar Faculty of Management and Technology, Mazandaran University of Science and Technology, Tabarsi Street, P.O. Box 734, Babol, Iran
  • Maryam Mohseninejad Department of Industrial Engineering, Mazandaran University of Science and Technology, Tabarsi Street, P.O. Box 734, Babol, Iran

DOI:

https://doi.org/10.6000/2371-1647.2015.01.04

Keywords:

Information Technology (IT), Decision Support Systems (DSS), Markets.

Abstract

Today, markets are equipped with IT-based systems to facilitate the flow of information within markets and to provide useful information for producers and costumers. Therefore, real time decision making is a significant issue of IT environment for obtaining maximum profit in markets. A valuable tool for real time decision making are Decision Support Systems (DSSs). Here, we propose a DSS to identify a set of optimal markets for a producer. The producer aims to determine the markets that provide more profit for him via information systems of markets that analyze all transactions and prepare reports. Due to these reports the producer would decide about markets that provide the maximum profit. The effectiveness of the proposed integrated model is illustrated through numerical example.

References

Hassanlou K, Fathian M, Akhavan P, Azari A. Information technology policy trends in the world. Technology in Society 2009; 31(2): 125-132. http://dx.doi.org/10.1016/j.techsoc.2009.03.005

Arvanitis S, Loukis EN. Information and communication technologies, human capital, workplace organization and labour productivity: A comparative study based on firm-level data for Greece and Switzerland. Information Economics and Policy 2009; 21(1): 43-61. http://dx.doi.org/10.1016/j.infoecopol.2008.09.002

Bekaerta G, Harvey CR. Research in emerging markets finance: looking to the future. Emerging Markets Review 2002; 3(4): 429-448. http://dx.doi.org/10.1016/S1566-0141(02)00045-6

Viswanathan S, Wang JJD. Market architecture: limit-order books versus dealership markets. Journal of Financial Markets 2002; 5(2): 127-167. http://dx.doi.org/10.1016/S1386-4181(01)00025-8

Theissen E. Market structure, informational efficiency and liquidity: An experimental comparison of auction and dealer markets. Journal of Financial Markets 2000; 3(4): 333-363. http://dx.doi.org/10.1016/S1386-4181(00)00010-0

Srinivasan V, Kim YH. Decision support for integrated cash management. Decision Support Systems 1986; 2(4): 347-363. http://dx.doi.org/10.1016/0167-9236(86)90005-9

Dewan RM, Hansen SC. The role of user capability and incentives in group and individual decision support systems: An economics perspective. Decision Support Systems 1994; 12(1): 25-40. http://dx.doi.org/10.1016/0167-9236(94)90072-8

Chang C-W, Chiang D, Chang Y-C, Hu N-Z. Critical equipments decision support system for process layout environment: a case of wafer FAB. International Journal of Industrial Engineering: Theory. Applications and Practice 2010; 17(3): 30-40.

Bhargava HK, Power DJ, Sun D. Progress in Web-based decision support technologies. Decision Support Systems 2007; 43(4): 1083-1095. http://dx.doi.org/10.1016/j.dss.2005.07.002

Wong J-T, Chen K-H, Su C-T. Replenishment decision support system based on modified particle swarm optimization in a VMI supply chain. International Journal of Industrial Engineering: Theory. Applications and Practice 2009; 16(1): 1-12.

Fazlollahi B, Parikh MA, Verma S. Adaptive decision support system. Decision Support Systems 1997; 20(4): 297-315. http://dx.doi.org/10.1016/S0167-9236(97)00014-6

Garrigós F, Palacios D, Narangajavana Y. Improving the perceptions of hotel managers. Annals of Tourism Research 2008; 35(2): 359e380.

Jallat F, Ancarani F. Yield management, dynamic pricing and CRM in telecommunications. Journal of Services Marketing 2008; 22(6): 465e478. http://dx.doi.org/10.1108/08876040810901882

Narangajavana Y, Garrigos-Simon FJ, García JS, Forgas-Coll S. Prices, prices and prices: A study in the airline sector. Tourism Management 2014; 41: 28-42. http://dx.doi.org/10.1016/j.tourman.2013.08.008

Subramaniam M, Venkrataman N. Determinants of transnational new product development capability: Testing the influence of transferring and deploying tacit overseas knowledge. Strategic Management Journal 2001; 22: 359-378. http://dx.doi.org/10.1002/smj.163

Salomo S, Brickmann J, Talke K. Functional management competence and growth of young technology-based firms. Creativity and Innovation Management 2008; 17(3): 186-203. http://dx.doi.org/10.1111/j.1467-8691.2008.00485.x

Vorhies DW, Morgan RE, Autry CW. Product-market strategy and the marketing capabilities of the firm: Impact on market effectiveness and cash flow performance. Strategic Management Journal 2009; 30: 1310-1334. http://dx.doi.org/10.1002/smj.798

Lee GK. The significance of network resources in the race to enter emerging product markets: The convergence of telephony communications and computer networking, 1989–2001. Strategic Management Journal 2007; 28(1): 17-37. http://dx.doi.org/10.1002/smj.566

Li JJ. The formation of managerial networks of foreign firms in China: The effects of strategic orientations. Asia Pacific Journal of Management 2005; 22(4): 423-443. http://dx.doi.org/10.1007/s10490-005-4118-8

Nielsen C. The global chess game… or is it to go? Market entry strategies for emerging market. Thunderbird International Business Review 2005; 47(4): 397-427. http://dx.doi.org/10.1002/tie.20060

Aydin S, Cetin AT, Ozer G. The relationship between marketing and product new development process and their effects on firm performance. Academy of Marketing Studies Journal 2007; 11(1): 53-68.

Bruni DS, Verona G. Dynamic marketing capabilities in science-based firms: An exploratory investigation of the pharmaceutical industry. British Journal of Management 2009; 20: S101-S117. http://dx.doi.org/10.1111/j.1467-8551.2008.00615.x

Song M, Droge C, Hanvanich S, Calantone R. Marketing and technology resource complementarity: An analysis of their interaction effect in two environmental contexts. Strategic Management Journal 2005; 26(3): 259-276. http://dx.doi.org/10.1002/smj.450

Pittaway L, Robertson M, Munir K, Denyer D, Neely A. Networking and innovation: A systematic review of the evidence. International Journal of Management Reviews 2004; 5/6(3/4): 137-168. http://dx.doi.org/10.1111/j.1460-8545.2004.00101.x

Ritter T, Gemunden HG. Network competence: Its impact on innovation success and its antecedents. Journal of Business Research 2003; 56: 745-755. http://dx.doi.org/10.1016/S0148-2963(01)00259-4

Fan Y. Guanxi, government and corporate reputation in China — Lessons for international companies. Marketing Intelligence and Planning 2007; 25(5): 499-510. http://dx.doi.org/10.1108/02634500710774969

Yu J, Gilbert BA, Oviatt BM. Effects of alliances, time, and network cohesion on the initiation of foreign sales by new ventures. Strategic Management Journal 2011; 32: 424-446. http://dx.doi.org/10.1002/smj.884

Wang K-J, Lestari YD. Firm competencies on market entry success: Evidence from a high-tech industry in an emerging market. Journal of Business Research 2013; 66: 2444-2450. http://dx.doi.org/10.1016/j.jbusres.2013.05.033

Lukas BA, Ferrell OC. The effect of market orientation on product innovation. Journal of the Academy of Marketing Science 2000; 28: 239-247. http://dx.doi.org/10.1177/0092070300282005

Wang CL, Chung HFL. The moderating role of managerial ties in market orientation and innovation: An Asian perspective. Journal of Business Research 2013; 66: 2431-2437. http://dx.doi.org/10.1016/j.jbusres.2013.05.031

Ellis P. Market orientation and performance: A meta-analysis and cross-national comparisons. Journal of Management Studies 2006; 43: 1089-1107. http://dx.doi.org/10.1111/j.1467-6486.2006.00630.x

Grinstein A. The effect of market orientation and its components on innovation consequences: A meta-analysis. Journal of the Academy of Marketing Science 2008; 36: 166-173. http://dx.doi.org/10.1007/s11747-007-0053-1

Syriopoulos T, Roumpis E. Dynamic correlations and volatility effects in the Balkan equity markets, Journal of International Financial Markets. Institutions and Money 2009; 19(4): 565-587. http://dx.doi.org/10.1016/j.intfin.2008.08.002

Haykin S. Neural Networks: A Comprehensive Foundation (2 ed.). Prentice Hall 1998; ISBN 0132733501.

Castellani M, Rowlands H. Evolutionary Artificial Neural Network Design and Training for wood veneer classification. Engineering Applications of Artificial Intelligence 2009;

(4-5): 732-741. http://dx.doi.org/10.1016/j.engappai.2009.01.013

Ban JC, Chang CH, Lin SS, Lin YH. Spatial complexity in multi-layer cellular neural networks. Journal of Differential Equations 2009; 246(2): 552-580.

Gabrijel I, Dobnikar A. On-line identification and reconstruction of finite automata with generalized recurrent neural networks. Neural Networks 2003; 16(1): 101-120. http://dx.doi.org/10.1016/S0893-6080(02)00221-6

Downloads

Published

2015-07-30

How to Cite

Hamed Fazlollahtabar, H., & Mohseninejad, M. (2015). A Neural Network Decision Support System for Analysing Markets. Journal of Advances in Management Sciences & Information Systems, 1, 38–46. https://doi.org/10.6000/2371-1647.2015.01.04

Issue

Section

Articles