Malaysian's Young Consumer Preferences of Hijab

Authors

  • Amily Fikry Faculty of Business and Management, Universiti Teknologi MARA, UiTM Shah Alam, 40450 Shah Alam, Selangor
  • Mohd Rozi Ahmad Textile Research Group, Faculty of Applied Sciences, Universiti Teknologi MARA, UiTM Shah Alam, 40450 Shah Alam, Selangor

Keywords:

Hijab, Malaysia, Muslim, young consumers, preference.

Abstract

Researchers have long been interested in understanding young consumers' purchasing behaviour, especially in terms of their purchasing preferences and decision-making styles. Zooming to hijab preferences, different angles of hijab have been studied. Out of 32.4 million of total population, Islam is the most widely professed religion in Malaysia. Thus, this research aims to obtain young consumer preferences of hijab. It was conducted through focus group interviews in one of the public university located in Selangor, Malaysia. The focus group interviews were audio taped and transcribed. There were 13 Malaysian female respondents; students of aged 20 to 25 years old. The findings thus far revealed that young consumer's selection of hijab to wear and attend lectures is highly influenced by easiness to wear hijab, boost confidence as well as their moods and face shape. These factors make them feel more comfortable to move around with their active lifestyle as university students. Limitations and recommendations for future studies are discussed.

Downloads

Published

2019-11-11

How to Cite

Fikry, A., & Ahmad, M. R. (2019). Malaysian’s Young Consumer Preferences of Hijab. Journal of Reviews on Global Economics, 8, 916–924. Retrieved from https://lifescienceglobal.com/pms/index.php/jrge/article/view/6245

Issue

Vol. 8 (2019)

Section

Special Issue - Retailing from Consumers’ Perspective

License

Policy for Journals/Articles with Open Access

Authors who publish with this journal agree to the following terms:

  • Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.

  • Authors are permitted and encouraged to post links to their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work

Policy for Journals / Manuscript with Paid Access

Authors who publish with this journal agree to the following terms:

  • Publisher retain copyright .

  • Authors are permitted and encouraged to post links to their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work .