Utilization of Social Media Networks for Teaching Effectiveness in Tertiary Institutions of Cross River State, Nigeria: Implications for Learning and Practice in an Environment of Students with Intellectual Disabilities

Authors

  • Lawrence Nkpang Ekwok Department of Mass Communication, Faculty of Arts, University of Calabar, Calabar, Nigeria https://orcid.org/0000-0001-5293-1534
  • Ekpe Edemekong Lawson Department of Mass Communication, Faculty of Arts, University of Calabar, Calabar, Nigeria
  • Ibituru Iwowari Pepple Department of Mass Communication, Faculty of Arts, University of Calabar, Calabar, Nigeria
  • Ukam Ivi Ngwu Department of Mass Communication, Faculty of Arts, University of Calabar, Calabar, Nigeria https://orcid.org/0000-0003-2078-1521
  • Effiom Veronica Nakanda Department of Social Studies Education, Faculty of Arts and Social Science Education, University of Calabar, Calabar, Nigeria
  • Lilian Anwulika Okoro Department of Theatre and Media Studies, Faculty of Arts, University of Calabar, Nigeria https://orcid.org/0000-0002-3434-8385
  • Effiom Bassey Ekeng Department of Mass Communication, Faculty of Arts, University of Calabar, Calabar, Nigeria https://orcid.org/0000-0002-1170-763X
  • Ekwok Mercy Lawrence Department of Guidance and Counselling, Faculty of Educational Foundation Studies, University of Calabar, Calabar, Nigeria
  • Lucy Obil Arop Department of Guidance and Counselling, Faculty of Educational Foundation Studies, University of Calabar, Calabar, Nigeria
  • Abu Patience Eyo Department of Mass Communication, Faculty of Arts, University of Calabar, Calabar, Nigeria
  • Ofem Odim Otu Department of Economic and Political Science Education, Faculty of Arts and Social Science Education, University of Calabar, Calabar, Nigeria
  • Chrisantus Kanayochukwu Ariche Department of Philosophy, Faculty of Arts, University of Calabar, Nigeria
  • Onah Peter Ogbaji Department of Educational Foundations, Faculty of Educational Foundation Studies, University of Calabar, Nigeria
  • Itam Barnabas Clement Department of Mass Communication, Faculty of Arts, University of Calabar, Calabar, Nigeria https://orcid.org/0009-0009-0128-3333
  • Catherine Kaning Agbongiasede Department of Educational Foundations, Faculty of Educational Foundation Studies, University of Calabar, Nigeria
  • Nneka Sophie Amalu Department of History and International Studies, Faculty of Arts, University of Calabar, Nigeria https://orcid.org/0000-0001-6698-0695

DOI:

https://doi.org/10.6000/2292-2598.2025.13.01.7

Keywords:

Twitter, Facebook, WhatsApp, Teachers, Teaching, Effectiveness, Students

Abstract

Aim: This study examines the use of social media networks for teaching effectiveness in public tertiary institutions of Cross River State, Nigeria: Implications for learning and practice in an environment of students with intellectual disabilities. Four study objectives were stated to guide the research. Four research questions were formulated, and one hypothesis statement was made. A literature review was carried out based on the variables under study, as research gaps were also stated.

Method: The study utilize7d the descriptive survey research design. The study population comprised 2,800 academic staff of public tertiary institutions of Cross River State. The sampling techniques adopted for this study were the stratified random sampling technique and the accidental random sampling technique. A total sample of 560 respondents was selected from 2,800 academic staff of public tertiary institutions in Cross River State using 20% of the entire population. A validated 25-item four-point modified Likert scale questionnaire was the instrument used for data collection. The face and content validity of the instrument was established by experts in Test and Measurement from the University of Calabar, Calabar-Nigeria. The reliability estimates of 0.89 for the instruments were established using the Cronbach Alpha method. A descriptive analysis of frequency count, percentages, mean, and standard deviation was used to test the research questions.

Results: The results obtained from the data analysis revealed that there was a statistically significant joint relationship between the predictor variables (Twitter, Facebook, WhatsApp) and teachers' teaching effectiveness in tertiary institutions in Cross River State, Nigeria.

Conclusion: From the findings of this study, one can conclude that there was a statistically significant joint relationship between the predictor variables (Twitter, Facebook, WhatsApp) and teachers teaching effectiveness in tertiary institutions in Cross River State, Nigeria. Key statistical measures, including mean scores, standard deviation, and inferential tests such as Multiple Linear regression, indicate a positive correlation between social media utilization and improved instructional delivery. The findings suggest the need for inclusive digital strategies to maximize learning outcomes, emphasizing the importance of accessible and adaptive teaching approaches. These insights have critical implications for policy formulation, curriculum design, and pedagogical practices in higher education.

Recommendation: Based on the result of the study, it was recommended that since the utilization of social sites by teachers improves teaching effectiveness, learning institutions should enact regulations that will govern the proper and positive use of the various types of social media sites among teachers in institutions to promote teachers' teaching effectiveness.

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Published

2025-03-22

How to Cite

Ekwok, L. N. ., Lawson, E. E. ., Pepple, I. I. ., Ngwu, U. I. ., Nakanda, E. V. ., Okoro, L. A. ., Ekeng, E. B. ., Lawrence, E. M. ., Arop, L. O. ., Eyo, A. P. ., Otu, O. O. ., Ariche, C. K. ., Ogbaji, O. P. ., Clement, I. B. ., Agbongiasede, C. K. ., & Amalu, N. S. . (2025). Utilization of Social Media Networks for Teaching Effectiveness in Tertiary Institutions of Cross River State, Nigeria: Implications for Learning and Practice in an Environment of Students with Intellectual Disabilities. Journal of Intellectual Disability - Diagnosis and Treatment, 13(1), 67–84. https://doi.org/10.6000/2292-2598.2025.13.01.7

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General Articles