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Abstract - Entrepreneurship and Facebook Engagement: A Case Study of the Online Community in Malaysia
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Abstract: Businesses often use social media applications such as Facebook, Instagram and Twitter to drive their services or sales. With these different social media platforms, business owners obtain important data, but they struggle to extract the true “intelligence” or information that can help them in decision making. In digital marketing, it is important for business owners to develop a good relationship with the customer prior to any transaction. Customer engagement is important to build rapport with the customer, hence establish understanding by greeting and thanking the customer. This study uses exploratory approach and adopts an inductive approach to explore the nature and degree of the social media usage that captures online business activities. The data was collected via Facebook Insight (Facebook BIS) based on top post sales for the year 2018. The result of the study revealed that the customer prefers different range of products such as food, gadgets and different services related to health and fitness. Business owners who uploaded and share photos to promote their products tend to receive more viewers, customer reactions and likes. This research also reveals the pattern of Facebook engagement between entrepreneur and customers (followers of the social media page). Using Facebook as the platform of investigation, the research objectives are to investigate the pattern and engagement as well as segmentation of the sales post activities in a public community Facebook group. The findings offer some explanation and suggestions for business owners to boost up their sales by studying the pattern and engagement as well segmentation. Therefore, the business owner can make wiser decisions to engage using appropriate ways and offer the right product and services that suit with customers need. Keywords: Entrepreneurship, online community, Facebook engagement, social media. |
Abstract - The Role of Neighbourhood Satisfaction in Mediating Social-Physical Attributes and Urban Quality of Life in Malaysia
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Abstract: Quality of life in urban areas has become an important factor for sustaining any urban living. A wide range of factors contribute to quality of life and neighbourhood satisfaction is one of the factors that has been highlighted by many researchers. Neighbourhood satisfaction comprises both social and physical factors. Households located in urban areas are able to benefit from variety of urban infrastructure and services provided by the public sector and achieve better living standard. However, increase in the number of urban population has resulted in higher crisis of unemployment, shelter and amenities provision in urban areas. This study intends to evaluate the social-physical attributes that can influence the urban residents’ quality of life by adopting neighbourhood satisfaction as a mediator between the two. Primary data collected through a survey involving 384 respondents were utilized in this study and SEM –AMOS was used for the data analysis. This study covers seven local authorities in the Klang Valley. The findings revealed that, the partial mediation exists, that the neighbourhood satisfaction mediates the relationships between social-physical attributes and quality of life. This study suggests that accessibility to public community space for all races and free barriers for disabilities and erlderly should be enhanced to make sure that they can access to the facilities provided in their neighbourhood area and increase their quality of life. Furthermore, residents and public involvement are important as it is also helps to understand the needs of the residents for better future planning and development in urban neighbourhood. Keywords: Social-physical, neighbourhood satisfaction, urban quality of life. |
Abstract - Universal Point Estimation, with Applications in Economics, Business and Decision Sciences
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Abstract: Estimation is used widely in numerous disciplines, including Mathematics, Statistics, Economics, Business, and Decision Sciences, among others. Estimation is a process for determining an approximation, which is a value that can be used for a number of purposes, even if input data are sufficient, incomplete, missing or unsecure. In practice, estimation relates to “using the value of a statistic inferred from a sample to estimate the value of a corresponding population parameter”. Estimation is usually separated into two categories, namely point estimation and interval estimation. The main purpose of this paper is to present a universal approach to the theory and practice of three methods in statistical inference to obtain point estimates, namely the moment, maximum likelihood, and Bayesian methods. The paper also discusses the advantages and disadvantages of the three universal approaches in practical applications in Economics, Business and Decision Sciences. Keywords: Universal approach, Maximum likelihood, Moment method, Bayesian method. |
Abstract - Adoption of Instant Messenger: An Empirical Investigation
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Abstract: Instant Messenger (IM) is one of the quickest developing intra-hierarchical innovations that have been changed organizational communication framework. Intuitiveness, sharing substance, diminishing reaction time are a couple of its attributes that charm the two people and associations. It has been accounted for that 63 per cent associations over the world have just been executed IM in their authoritative correspondence framework. Thus, a tremendous number of specialists have researched the possibility of IM as an intra-hierarchical correspondence framework. In light of the broad writing survey, a blended supposition can be found on the viability of IM over the globe, which in the end urges this examination to explore more inside and out. All the more particularly, this examination tries to explore the critical drivers of IM adoption in an organizational setting. Moreover, this examination likewise tries to give a superior understanding of the marvel of IM usage in various socioeconomics, for example, orgabnizational size and industry. An online structured questionnaire was produced to gather data. With three reminders, this study able to get responses from 197 respondents from 3 primary states in Malaysia. Results of this study uncovered that knowledge creation is the most vital driver for IM adoption followed by organizational pressure and relative advantage. Additionally, domination examination uncovered that the organizational pressure is moderately more imperative in Corporation than SMEs. So also, learning creation turns into the most essential driver for assembling industry and relative advantage circumstances for benefit. This finding, to be sure, gives rules to administrators on why associations ought to receive IM in their intra-hierarchical correspondence framework. Keywords: Instant Messenger, Adoption, Knowledge creation, Relative Advantage, Organizational pressure. |
Abstract - Does “Good” Governance Promote Economic Growth According to Countries’ Conditional Income Distribution
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Abstract: This study identifies the relative impact of “good” governance on comparative economic growth performance for a large sample of countries classified based on their relative income distributions, namely; low income countries, middle income countries, and high income countries. The data set covers 100 countries throughout the period for 1996 to 2018. The empirical model is estimated with econometric pooled Ordinary Least Squares (OLS), random effects, fixed effects techniques and using the Hausman Test. According to the appropriate fixed effects estimated model, findings suggest that “good” governance generally has a positive and statistically significant effect on economic growth across all countries in the sample. However, results confirm that the impact of “good” governance differs according to conditional income distributions among countries. Indicators of “good” governance for low income countries are more likely to affect economic growth than those for middle and high income countries. Specifically, findings show that the dominant governance indicators for economic growth in low income countries include government effectiveness, political stability, regulatory quality, rule of law, and voice and accountability. Findings also show that control of corruption seems not to influence economic growth for high and low income countries. There are some policy implications that can be drawn for countries to develop a variety of policies toward the role of governance in the economy according to their income distributions. Keywords: Good governance, economic growth, panel data, income distribution. |