Nur Liana Kori, Azmi Mat, Norliza Saiful Bahry and Zarina Abdul Munir

DOI: https://doi.org/10.6000/1929-7092.2019.08.84

Published: 02 December 2019

Abstract: It is known that owning luxurious goods gives people huge fulfilment and exclusivity. For the last few years, the luxury goods market has shown incredibly positive growth. Today, it is no surprise that the market growth has truthfully manifold and this is in fact an honest response to society’s accustomed desire and fantasy, associated with one’s wellbeing, comfort, quality and self-image. The aim of the study is to investigate the four factors of attitude, brand image, patrons status and quality influence on conspicuous consumption behavior among 400 customers that visited and shoped at Suria KLCC, Pavilion and Starhill Gallery in Kuala Lumpur, Malaysia. The survey was conducted to collect data and had been analyzed further using Partial Least Square (PLS). The tested factors were found to be statistically significant. The trend and purchasing power could be better comprehended based on the findings obtained from the study.

Keywords: Conspicuous Consumption Behavior, Attitude, Brand Image, Patrons Status Quality.

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