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IJSC

The Sacral and the Profane in the Space of Festive Culture - Pages 2139-2145

M.V. Litvinova and T.Y. Vereitinova

DOI: https://doi.org/10.6000/1929-4409.2020.09.252

Published: 27 December 2020


Abstract: The problem of the study of “sacral” and “profane” in the discourse of the philosophy of culture has repeatedly been raised in numerous works of foreign and domestic authors. The fundamental development of the concepts of “sacral” and “profane” opens up grand-scale opportunities for the study of various forms of culture through the prism of the theory of “sacral”. The oldest collective form of culture that is extant to this day is the festivity, at the base of which there are “sacral” / “sacred” values and the truths of a particular society, no matter what type and era it belongs to. Modern socio-philosophical and cultural problems that arose at the beginning of the 20th century led to the emergence of value disorientation of several generations of people, which, in turn, has been leading modern society to even larger problems in all areas and directions of modern civilization. The major purpose of the study is to analyze and determine the interest and relevance to the study of the holiday as a mirror of the era, reflecting the images of the sacral and the profane in the culture of the people, their real aspirations, ideals, values and their consequences.

Keywords: Sacral, profane, culture, philosophy of culture, festive culture.

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IJSC

Investigating Resource Orchestration Affect the Performance of Young Entrepreneurs in Malaysia for Entrepreneurial Success - Pages 2146-2151

Nik Maheran Nik Muhammad, Rikinorhakis Ridzwan, Anis Amira Ab Rahman and Noorshiella Che Nawi

DOI: https://doi.org/10.6000/1929-4409.2020.09.253

Published: 27 December 2020


Abstract: The process of resource orchestration is one of the great techniques in achieving better business performance. It covers the process of structuring, bundling and leveraging resources properly, strategically and innovatively. This study, therefore, aims to analyze the relationship between resource orchestration and entrepreneurial success. The data of young entrepreneurs from PUNB have been collected and analyzed using SPSS. The findings have found that resource orchestration has a significant effect on entrepreneurial success. Therefore, it can be concluded that the role of resource orchestration can help to improve business performance. If an entrepreneur can manage resources strategically beside exploiting creativity and innovation to gain a competitive advantage, then, prosperity will be achieved.

Keywords: Environmental Success, Individual Success, Organizational Success, Resource Orchestration, Young Entrepreneur.

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IJSC

The Role of Social and Humanitarian Cooperation in the Development of Russian-Georgian Relations - Pages 2152-2156

Timur Zufarovich Mansurov and Radmir Vladimirovich Ivanov

DOI: https://doi.org/10.6000/1929-4409.2020.09.254

Published: 27 December 2020


Abstract: The study is aimed at detection of the features of social and humanitarian cooperation between Russia and Georgia and their impact on the development of relations between the two countries. The possibilities of implementing this cooperation are considered in the absence of political and diplomatic relations. The authors analyze the specifics of inter-state ties and relations development in social, cultural, scientific, educational and spiritual spheres, as well as the obstacles that hinder such interaction. The potential of inter-state dialogue formats such as the "Geneva discussions on security and stability in Transcaucasia", as well as the "Karasin-Abashidze" diplomatic line is being studied. Special attention is paid to the role of non-profit organizations and foundations, including those operating on the territory of Georgia, contributing to the expansion of contacts and ties between the two countries and promotion of the Eurasian vector of Georgia's development. Based on the empirical data of sociological research conducted both in Russia and Georgia, the author of the article identifies the problems that exist in the relations between the two states, and shows the importance of deepening social and humanitarian cooperation to solve them. Research data shows that currently the number of supporters of the pro-Russian vector of the country development, which can become a significant factor in solving many social, economic and political problems of the Georgian state.

Keywords: Social and humanitarian cooperation, interstate formats of relations, dialogue, civil society, cultural cooperation.

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IJSC

The Mediating Effect of Representativeness Heuristic on Neurofinance and SME's Financial Decision Making - Pages 2157-2167

Nurazleena Ismail, Nik Maheran Nik Muhammad, Wan Zakiyatussariroh Wan Husin and Aini Ismafairus Ab Halim

DOI: https://doi.org/10.6000/1929-4409.2020.09.255

Published: 27 December 2020


Abstract: Financial decision-making is a crucial part of business survival, especially among SMEs. About 95% of the business are facing failures within five-year time. The financial decision making failure happened due to psychology and behavioural. This research aims to determine the mediating effect of representativeness heuristic on emotions and financial decision making. A pre-test and post-test experiment analyzes emotions, financial decision-making, and representativeness heuristic behaviour. In pre-testing, emotions and financial decision-making questionnaires are measured using questionnaires distributed to forty-two SMEs. Then, the video clips with 12 to 16 minutes duration are used in manipulating the emotions from neutral emotion to positive and negative emotions. Lastly, in post-testing, the data are gathered by repeating answered emotion and financial decision-making questionnaires, followed by the representativeness heuristic questionnaire. The data were analysed using General Linear Regression. The results showed that representativeness heuristic is partially effect on negative emotion towards financial decision making. From the analysis, neuro-behavioural of financial decision-making model has been proposed. The proposed models are incorporating with the brain components and working memory. It shows that System 1 and System 2 of the dual-process theory are activated for negative and positive emotions.

Keywords: Neurofinance, financial decision-making, heuristic, emotion, Small-Medium Entreprises (SMEs).

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