Abstract: Farmers' decisions to adopt a new agricultural technology depend on complex factors. One of the factors is farmers' perception.Ministry of Food and Agriculture (MINFA) launched an integrated development programme entitled “Crop Maximization Project (CMP)” in 15 districts of the country. A successful extension teaching method can play a vital role to transfer the technology to the farming community. The role of the extension agent cannot be ignored for dissemination of information at field level. This study was conducted six districts of Sindh province comprising Mirpurkhas, Sanghar, Shaheed Benazirabad, Naushahro Feroze, Khairpur and Larkana. Five villages were selected from the each district through multistage sampling techniques. Ten famers were selected from each village. Thus making a sample of 300 farmers was randomly selected for the study. A well structured interview schedule was used to collect information from the small farmers on their personal and socio-economic characteristics and effectiveness of extension teaching method at farm level. Statistical techniques like mean scores and percentages were used to analyze the data. The findings of the study showed that majority 35% of the small farmers were youth having age group (26-35 years). About 57% of the respondents were married; majority (40%) maintained a range of small farmers having land 6-12 acres. 45% of the respondents having their primary education. Almost 47% of the respondents were experienced between 6 to 10 years. The result of the study showed that land management practices and selection and sowing of certified seed at proper time ranked highest in the order of acquiring knowledge. The majority 80% farmers perceived farmers field school, while 70% farmers were identified result demonstration, 68% farmers through method demonstration as the extension teaching method used by extension personnel. It is recommended that farmers should be trained through farmer’s field school for the adoption of the technology at field level. Crop maximization project should be extended to other districts of Sindh province and knowledge of the farmers should be enhanced through extension teaching methods for crop productivity enhancement and better livelihood for the farming community. .

Keywords: Extension Teaching Method, Crop Maximization, Small Farmers, Adoption.

Abstract: Information and communication knowledge have played a positive role in different segments of the society such as in agriculture education and community development. Now a days most of the farmers are using these technologies especially mobile phones which have given a fruitful result to community. This study was conducted in Sindh Pakistan and survey was conducted in district Jamshoro Taulka Manjhand. Total two hundred respondents were randomly selected for data collection. The study indicated that 90% of the respondents possessed their personal mobile phones and 70% of the respondents utilized mobile for communication with their friends. While 75% of the were of the opinion asked that mobile phones have made their lives easy. However, the results showed that 72% did not contact with any agriculture officer and similarly not contacted with customers to sell their product. Furthermore, study revealed that 74.5% of the respondents replied that they utilize internet on mobile phones. Overall result indicated that farmers are not getting any benefit or increase their income, save time and energy by using the mobile phones in their places.

Keywords: Mobile phones agriculture information and internet use.