ijcs
Abstract : The Role of Germany, Italy and Portugal in the Spanish Civil War (1936-1939) in the Representation of the British Media
|
|
Abstract: The purpose of the article is to reveal the nature of the reflection of the events of the Spanish Civil War of 1936-1939 in the British press. The most important factor shaping public opinion was the periodical press. The authors emphasize that events on the European continent, including local conflicts, significantly influenced the mindset of British society, combined with an acute party struggle on foreign policy issues. The practical component of the article is based on the analysis of about 20 titles of British Newspapers political orientation. The results of the study showed that the publications were divided on the issue of criticism or support for the Italian-German intervention in Spain as follows: sharp rejection - the Communist, labour and liberal press (violation of international norms, understanding of intervention as aggression); neutral or slightly negative attitude: part of the conservative press (mutual internationalization of the conflict). Keywords: Public society, propaganda, Daily Mail, Daily Express, Observer, The Times, Manchester Guardian. |
Abstract : Communication Social Actions of Legislative Candidates in the Election of Representatives in the City of Madiun (Case Studi: Social Exchange of Legislative Candidates to Became DPRD)
|
|
Abstract: Current social phenomena show that the local democratic process that should be running well and correctly in accordance with its purpose is to increase the participation of the people or community politics to elect their representatives in the Regional Representative Council (DPRD) which has not produced maximum election results legislative as a local political activity is carried out based on Law No. 2 of 2011 which was later revised with Law No. 07/2017 concerning elections which regulates the selection of candidates for DPRD which include selection, ratification, appointment, and in terminating board members of the research council this method uses a qualitative approach, where the focus of research uses a case study approach. The purpose of the study was to determine the social communication actions of a prospective legislative candidate in the legislative general election to elect people’s representatives in the DPRD city of Madiun. This research with a qualitative approach is one of the research procedures that produce descriptive data in the form of speech, behaviour, which can be observed from prospective board members. The data collection technique of this research is observation techniques, documentation through snowball sampling on each DPRD candidate who has become a permanent council candidate. To support the conduct of research, researchers used theoretical studies, among others, social exchange theory, Peter Blau and A Weber’s Social Action Theory. The results of this study highlight that; social, legislative communication actions concerning social behaviour, human social movements and social exchanges occur in the election of members of the City Council of Madiun; namely, there are activities for candidates to install campaign propprovide social assistance and transactional practices between voters and candidates at the end of the campaign. Keywords: DPRD, Legislative elections, measures, people’s representatives, social exchange, social communication. |
Abstract : Scientific School Image Development of a University Based on the System of Public Relations
|
|
Abstract: The article considers the problem of educational institution promotion in the external socio-cultural environment via innovative management, in particular, the Public relations system. The solution to this problem is important in terms of fierce competition in the educational services market. The authors draw attention to the fact that scientific schools as unique associations of university science representatives can be considered as one of the effective elements of the university image policy development. They outlined the primary tasks of the university scientific school positive image development in the public relations system, PR tools are highlighted in the internal university environment and in the external sphere of the university, where the following segments are considered as the target audience: the scientific community outside the university, potential employers of university graduates, and the population represented by potential applicants and their parents. Keywords: Image policy, Public relations, innovation management, scientific school, academic discourse, target groups. |
Abstract : Development of Personal and Professional Culture as the Basis for Engineer’s Effective Activities
|
|
Abstract: The article deals with the specific character of modern engineering education, its meaning seen by the authors as the development of a competent specialist, who is well aware of complex socio-cultural circumstances, responsible and able to act professionally in the rapidly changing environment of science and industry. Such specialist is the bearer of personal and professional culture, being a special type of mental activity arrangement, which manifests itself and finds realization in the professional functioning, which embodies various apprehended, adopted, reproduced and newly elaborated patterns of culture. The paper aims at specifying the concept of “personal and professional culture of an engineer” from the viewpoint of a qualitative characteristic of consciousness and vital activity and behavior. In this study, the authors for the first time structurally characterize this concept by its reasonable analysis in the unity of all such components as general culture, communicative culture, information-methodological culture, culture of personal improvement, professional competence, culture of thinking and creative qualities. The discussion substantiates the technology of effective social and natural interaction, contributing to the development of a cultural-like techno sphere, which encourages self-realization of an engineer in his activity as a special area of culture (to carry out his assignment), and therefore can be the equivalent of his social dignity. Personal and professional culture is studied as a special qualitative characteristic of human consciousness and life, reflecting the attained level and character of the development of professionally significant personal qualities of the specialist, representing the system of his values and emotional attitudes, which affect the efficiency of his engineering activities. The authors suggest its integrative model with invariant indicators. Keywords: Personal and professional culture, engineering education, engineer’s professional behavior, general culture, professional competence. |
